Digital Marketing in India

* MARKETING ASSIGNMENT * â€Å"DIGITAL MARKETING INDIAN SCENARIO† SUBMITTED BY:- MAHENDRA KUMAR SEC. :- C ENROLL:- 12BSP0623 DIGITAL MARKETING Digital marketing is an addressable marketing method where relevant marketing communications are delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number. Live scenario of digital marketing in India Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign.Seeing the large number of youth population in India  (More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate)  and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media. Thus there w ill be a Big Change in coming future. Indian digital marketing scenario has changed tremendously after the it boom, India with 60,000,000 internet users provides a very good platform for online marketing.Also with a growth rate of over 1000% the potential looks good too. The penetration is a mere 5. 2% – but which is actually good. The cream of the society – the people most likely to have pockets deep enough to trade or make purchases online are among the 5. 2% of the population. This makes targeting these high-end profiles easier & your leads are more likely to be converted. However, one area of concern is the support operations that help convert the leads into sales. These are mainly call centres & back offices that are responsible for following up on the leads that are provided to them.But the staffs at these organizations in India is many a times not that well trained for digital marketing & usually the high potential leads are lost due to inability of the staff to convince the lead. The lead is mostly very expensive. They get one lead after incurring a huge cost through a lot of clicks. Hence, more than educating internet users it would be vital to train the support teams so as to consolidate the current amount of leads that you are getting. Otherwise, we many end up in a situation where we have high demand, high potential but inadequately trained staff to service the lead While in many countries Digital Media course has emerged as one of the mainstream degree but here in India it is still under the control of digital media agencies who took the initiative to teach people on Digital Marketing with live projects. †¢ Many of the premier business schools are in a positing (of course seeing the demand) to run the digital marketing program. But most of them are running short of the quality faculties. Further insights have revealed that an average Indian spends 45 minutes on Facebook   in a day.The huge number of smart phone users with apps adds up further to the consumer base for brands to interact and take opportunities. The recent hit of the â€Å"Kolaveri Di† song, reaching more than 50 million users globally is a measure of the impact and spread of internet. Conclusion The digital media playing field in quite huge providing accommodation to a list of brands, but yet to be utilized to its fullest potential. This year the marketers need to take the online test for their brands and get rewarded with the vast target market to be acquired.Digital marketing –Reality Byte Obviously, social media is important/highly efficient and holds the potential for building better relationships with communities of consumers/customers. Traditional marketing (i. e. advertising/promotion/PR) historically placed a premium on awareness building and transactions, but has declined in importance due to a combination of message clutter, time pressed consumers, fragmentation of media and the growth of people using the internet t o research what others are saying about products/companies.Nevertheless, what really concerns me is how â€Å"tactical† social media has become in recent years and less â€Å"strategic†. It appears almost everyone on the social media provider side keeps looking for the latest tool/technique * Most companies do recognize the need to adopt new ways to reach consumers and build better relationships (i. e. websites, Facebook, Twitter, YouTube, mobile marketing, etc. ). Very efficient, free/cheap, and can easily measure traffic/activity Even the mighty Proctor & Gamble is redeploying marketing spend away from traditional media to digital since it’s more efficient and less costly. They announced recently they will lay off 1,600 people and are banking on digital ROI for long term savings. However, I bet P&G is also developing the internal infrastructure to capture the data and share it with relevant internal business groups to help change their business models. *  Th e companies like HUL, P&G, NOKIA etc are usually spend >20% of their budgets on social media and in digital marketing Example for digital marketing:-PepsiCo adopts innovative ways for digital marketing in India GURGAON: food and beverage major PepsiCo is adopting innovative methods in India to tap the potential of  social media  for building  brand equity  and increase sales PepsiCo is not look at digital medium strictly from the lens of advertising spends, but approach it in an innovative manner. † Citing the example of how the firm used Facebook during the cricket World Cup last year, â€Å"Pepsi's Facebook campaign was the most recognised brands during the event. they also got an award from FB on that.So we are using social media in a big way here for building brand equity. † It is extremely important for brands to have a direct relationship with their consumers and not simply outsource it to an agency alone, PepsiCo â€Å"Digital media should be used for re al time marketing and we use this medium both for brand building and generating sales, PepsiCo uses multiple agencies to handle digital media account for different brands and products in India. Conclusion :- Finally, using social media/digital marketing tactics exclusively is probably not a good idea.A good business strategy will probably require a blend of BOTH traditional marketing and social media/digital marketing. We must remember digital marketing is a â€Å"slow burn† approach and in some cases won’t help building critical mass quickly. In some cases traditional advertising or promotions will help jump start a strategy while social/digital marketing will help build the brand in the long run. Using both to some degree is the best way to â€Å"EFFECTIVELY† grow your business, but again it needs to be driven by strategy and not the latest tool/technique.

Effects of Smoking essays

Effects of Smoking essays Cigarettes are perhaps the only legal product whose effects of intended use cause illness and even death in its users. Cigarette smoking kills more than 440,000 Americans a year making it more lethal than AIDS, automobile accidents, homicides, suicides, drug overdoses, and fires combined. Pregnant women that smoke, risk the health and lives of their unborn babies. They may pass genetic mutations that can increase great danger to their baby. It not only directly affects the health of cigarette smokers but non-smokers as well. All health risks aside, cigarette smoking also greatly impacts our economy costing more than 150 billion dollars each year in health related cost. In the United States, tobacco cause one in five deaths. The smoke contains tar which is made up of over 4,000 chemicals including 60 known to cause cancer. Smoking accounts for about 30% of all cancer deaths in the U.S. Cigarettes cause almost 90% of all lung cancer and can initiate cancers of the larynx (voice box), oral cavity, pharynx (throat) and esophagus. It can also lead to the development of colon and rectum cancer. Smoking has been linked to tripling the chance of skin cancer. People who smoke also have higher rates of leukemia and cancers of the kidney, stomach, pancreas and bladder. In female smokers, around 30% of cervical cancers have been attributed to smoking. Cervical cancer is just one effect of smoking for women. Cigarettes can also affect pregnant women and their unborn babies. When a pregnant women smokes, she is smoking for two. The nicotine, carbon monoxide and other harmful chemicals enter her bloodstream, pass directly into the babys body and prevent the baby from getting essential nutrients and oxygen for growth. Smoking in pregnant women has been linked to Sudden Infant Death Syndrome (SIDS). Stillbirth, pre-maturity, low birth weight, and asthma can also be a factor on the unborn fetus. Mothers who smoke can have an impact on th ...

Customer Needs And Expectations Tourism Essay Example

Customer Needs And Expectations Tourism Essay Example Customer Needs And Expectations Tourism Essay Customer Needs And Expectations Tourism Essay Lists of different topographic points with different monetary values whether it is inexpensive or expensive or either it has a hotel or auto bundle for the clients flights. It helps the clients to take what they truly like or what they can afford. British Airways did this because they knew that people have different gustatory sensation, different demands and position in life. *British Airways achieved their clients outlooks and demands by functioning the chief outlooks and demands of their clients. E.g. they gave you an chance to book a flight ; take from their list of different topographic points with different monetary values ; you can alter your engagement and etc. They EXCEED their clients outlooks and demands by making things like: BA on your nomadic -The British Airways app gives you all the information you need about your following flight in the thenar of your hand- you can look into in for flights ; download and usage nomadic embarkation base on ballss ; see the latest reaching and going information ; see upgrade offers for future flights ; track any British Air passages flight and Book a new flight by merely utilizing your phone. Mobile get oning base on balls All British Airways clients can now download a embarkation base on balls on their phone, within 24 hours of flight going. There is no demand to publish it as all the inside informations are in the nomadic embarkation base on balls. The barcode is scanned as you move through the airdrome. With their nomadic embarkation base on balls, you will be able to hive away your get oning base on balls in your clear security ; entree British Airways sofas and board the aircraft *British Airways exceed the clients outlooks and demands by giving their clients an easy manner to entree some informations about British Air passages like they can book a new flight by merely utilizing their phone plus they can now download a embarkation base on balls on their phone which is convenient for their clients. That was besides alone for the clients because non all of the air hoses have that sort of client service. Information at the airdrome -London Heathrow, London Gatwick, London City and other airdromes Making a smooth pickup They know how busy any airdrome can be so they give a few pieces of information that could assist ease the experience for their clients. Information that include: Where you can happen their sofas Whether you want to catch up on work before you travel, enjoy a bite or merely unwind, you ll happen an country in one of their sofas to loosen up off from the busy airdrome environment with Wireless broadband provided by Spectrum Interactive is free in all British Airways UK lounges. Safety and security Checking-In They ve made checking in fast and easy so you can pass more clip making what you want to make. -Mobile check-in . You can look into in whilst traveling to the airdrome, or take seats for tomorrow s flight place without go forthing the beach by merely utilizing your phone. *They exceed client service by stating to their clients where can they see the sofas which is convenient for their client because it can besides let them to surf cyberspace and eat while waiting for their flight. It is utile particularly for the concern men/women and to the people hotfooting merely to travel to the airdrome so they can make their work by non merely blowing clip waiting for their flight and they can eat particularly for the people who rushed to travel to the airdrome that do nt hold clip to eat. For their airdromes and other airdromes Terminals Check-in installations at the airdrome Bag bead desks Terminal map Flight connexions Transport links *They exceed their client service by giving informations like where are their terminuss cheques in installations, bag bead desks and terminal map which is truly helpful for their clients because sometimes clients got lost at the airdrome because they do nt cognize where they would travel. In add-on, normally alternatively of merely waiting for their flights clients were still looking for their finishs at the airdrome to look into in so it was an transcending client service and need particularly when they besides gave informations on some airdromes where clients over halt. On Board Children s activities on board They understand that maintaining your kids happy will play a big portion in doing your flight as relaxing and gratifying as possible. They have a figure of activities designed to maintain them entertained whilst winging with them. *They exceed their client service by assisting the parents of the kids to do their kids happy that truly helps the parents to merely loosen up and bask their flights without holding some concerns that their kids might acquire bored and irritated because normally kids cried and got irritated during the flight that can do an unpleasant experience for the parents. It was besides an unusual client service. In-flight repasts All of their repasts are carefully created by taking chefs, and wherever they can they integrate seasonal green goods in their dishes to guarantee they use the freshest ingredients with the fullest spirit. Particular and medical repasts If you have particular dietetic demands, you can allow them cognize in progress and they will supply you with a suited repast. You can bespeak a particular or medical repast through Manage My Booking. Traveling with nutrient allergic reactions They re passionate about their nutrient and work hard to guarantee the repasts you enjoy with them are prepared to the highest criterion and with the finest ingredients. That includes supplying a broad scope of particular repast options to provide for many nutrient sensitivenesss and clear labelling of all their repasts. *They exceed their client service by automatically giving the client a special/dietary nutrient that entree nutrients that they require. This exceeds the clients outlooks as the client demands have been met without the client requesting or holding to inquire as the proactive thought of the staff have already acted on the clients demands before they have needed to inquire or they can besides inquire you what are your dietetic nutrients or nutrients that are non allowed for you. Travel Preparation Disability aid To assist us supply you with the necessary service for your demands delight allow us cognize how we can assist you -Mobility aid at the airdrome and in-flight -Mobility aid provided at the airdrome Visually impaired riders If you are visually impaired, they can offer: An bodyguard to and from the aircraft. Individual safety briefings and aid during the flight. Hearing impaired riders If you are hearing impaired, they can offer: An bodyguard to and from the aircraft. Separate briefings about safety processs. Subtitles on the English version of the in-flight safety picture. Initiation cringle installations are available at most airdromes and on board through their in-flight earphones. Earphones compatible with standard hearing AIDSs switched to the T place. Transporting your pet When you want to transport your pet, you can rest assured that they will take the really best attention of them. Pets must be booked to go with British Airways World Cargo, and they will be carried in the aircraft clasp. -Travelling with a Guide/Assistance Dog They will do particular agreements for your Guide/Assistance Dog, to guarantee they are able to go with you in the aircraft cabin. Certified Assistance Dogs for blind, deaf or handicapped riders travel free of charge in the aircraft cabin on most flights from the UK ; and provided Canis familiariss are compliant with the Pet Travel Scheme, on all British Airways paths approved by DEFRA to the UK. *Automatically booking the clients that have disablements into a suit that has entree installations that they require. This exceeds the clients outlooks as the client demands have been met without the client bespeaking any aid or holding to inquire as the proactive thought of the staff have already acted on the clients demands before they have needed to inquire. They can besides make that for the clients pets like dog/ cat. Flying with assurance The UK s most experient fright of winging class. Is fear of winging keeping you back? They can assist you The Flying With Confidence classs are run by British Air passages people who want to assist you suppress your fright of winging. Their classs have been running for more than 25 old ages and have helped more than 45,000 people like you. Customer feedback shows that they have a 98 % success rate in assisting people like you to get the better of their fright of winging. -Stop badgering, start winging Their one twenty-four hours class caters for many different demands, whether you have mild anxiousness about winging or are unable to put pes on an aircraft. The classs are run by experient British Airways pilots and crew every bit good as a Clinical Psychologist. At the terminal of the class, you will fall in others in suppressing your fright of winging on a short flight with their squad of experts. *It is an transcending client service because they non merely booking you a flight but they besides assisting you to suppress your fright of winging which is truly helpful. It helps because it makes their client bask their flight without holding a fright particularly for those who has an anxiousness of winging. The good thing is the consequence of their aid impact you throughout your life which truly helps you to bask going without holding a fright. This is non merely a service for them but they besides concern that your fright of winging can impact your work and life particularly for concern men/women because they are more likely to go frequently and for the outgoing people that afraid to go by a plane. Thorpe Park They MEET their clients outlooks and demands by making things like: Full Ride Listing THORPE PARK has so many amazing drives that we have had to lodge them in a large list for your viewing pleasance. Book a Ticket Online/Phone and Book a ticket with Hotel Ticket Deals Opening Timess *They meet their clients outlooks and demands by functioning the chief outlooks and demands of their clients. E.g. they gave you different ticket trades ; expression at the list of their drives ; you can book a ticket with hotel ; look at their gap hours and etc. They EXCEED their clients outlooks and demands by making things like: Park Map *Thorpe park exceed their client service by giving/allowing their clients to publish out a Park Map which help them to cognize the locations of the drives, nutrient and drink stables. It helps the clients to easy happen the drives, lavatories, nutrient and drink stables. Normally, for some amusement Parkss do non give a map of their amusement park that makes a difficult clip for the clients to happen the drives, nutrient and drink stables. Therefore it is an transcending client service that they really giving a park map to the clients without the petition of the clients. Thorpe Park functionary APP THORPE PARK brings you the official iPhone and iPod Touch App. It s jammed full of characteristics to maintain you entertained and informed at the state s Thrill Capital. You can besides catch sole offers like: Park Map Interactive Park map that shows your exact location in relation to the drives, nutrient and retail units, hard currency points, lavatories and lockers†¦all via the iPhone s GPS Ride Information See all the utmost bangs waiting for you on their drives, every bit good as pictures and exposures to truly acquire the epinephrine pumping in expectancy. Offers Exclusive price reductions and publicities to the Park every bit good as at the retail and nutrient units. Park Info Information on THORPE PARK, including: gap times, approaching events and waies to the Park. * Thorpe Park exceed the clients outlooks and demands by giving their clients an easy manner to entree some informations about Thorpe Park like Park Map, drive information, offer and other park info. It truly helps the clients because they can now shop some informations about Thorpe Park by merely utilizing their phone which is truly accessible. Thorpe Park exceeds it by shoping the informations about Thorpe Park by merely utilizing a phone which is truly preferred for their clients. DISABLED GUIDES BEFORE YOU ENTER THE PARK Parking Those keeping a bluish disablement badge are required to pay amp ; lb ; 3 for auto parking. When a invitee displays a bluish disablement badge, they can park in the handicapped country of the auto park, following to the Admissions country on a first semen foremost served footing. Ticket Concessions We offer a concessionary admittance monetary value for handicapped invitees and one attach toing assistant. We will necessitate cogent evidence of entitlement before the concessionary rate is given. Such cogent evidence includes a blue/orange badge, Attendance Allowance book etc. Please note this is for Admission to the Park merely and does non vouch entitlement to a handicapped Ride Access Pass from Guest Services. If you require any aid when buying your tickets, delight make non waver to talk to a staff member in the Admissions country. Guests utilizing wheelchairs who have non pre-booked tickets in progress should utilize the entree incline at the Annual Pass Building to buy tickets for THORPE PARK. When come ining the Park please use the right manus Gatess at the turnstiles which have a wider entree point. Annual Pass Holders with a registered disablement have the option of a free assistant base on balls. Please see ENJOYING YOUR DAY AT THORPE PARK Ride Access Passes Disabled invitees who are unable to line up may be eligible for a Ride Access Pass for themselves and one assistant. The wristband given will let the handicapped individual and the assistant to short-circuit the queuing system normally via the issue or designated entryway designed for easiness of entree. Proof of entitlement will be required before the Ride Access Passes are given. Such proof includes: Documentary grounds in the signifier of a missive from a GP or infirmary adviser, which inside informations grounds that the invitee is unable to line up. Please note this must be seen by THORPE PARK every twelvemonth, and this is different certification to that required for admittance to the Park. In certain state of affairss ( such as utmost conditions conditions, mechanical jobs or power breaks ) it may be necessary for invitees to be evacuated from the drives, perchance from the highest point. We ask that any assistants are a lower limit of 14 old ages old, and physically able to help in the event of an emptying. We can rede but it will ever be up to the single invitee to make up ones mind whether or non they should sit. Ride Safety Several drives are unsuitable for invitees with bosom, back, or cervix conditions, or anticipant female parents and we strongly recommend those invitees who have had recent surgery or an hurt do non sit some of our more Electrifying attractive forces. On many of our drives invitees need to hold the ability to poise themselves in an unsloped place, and all drives require invitees to maintain their weaponries and legs inside the drive passenger cars, and remain seated at all times. Not all of our drives are suited for all invitees. Each drive has a rigorous operating demands that all riders must run into. Please do non inquire our staff to interrupt these regulations as they are at that place for your safety. Equally good as taking note of the drive limitations, we besides strongly suggest that you watch our drives in gesture before doing a determination on whether to sit. Toilet All lavatory locations around the Park have entree for invitees with disablements, and we operate the Nationally recognised RADAR key system to entree them. If you do nt hold your ain key, you can engage one from Guest Services for a A ; lb ; 10 refundable sedimentation. Guest Services Located in the lower degree of the Dome, we are able to offer advice on ride entree and limitations along with offering invitees with disablements several options to do their experience at THORPE PARK both gratifying and comfy. *Thorpe Park automatically recommends the clients that have disablements into a suit that has entree installations that they require. Thorpe Park recommends the one-year base on balls and the wristband that allow them to park in the handicapped country of the auto park and let those who are unable to line up may be qualified for a Ride Access Pass for themselves and one assistant that they may be able to short-circuit the queuing system normally via the issue or designated entryway designed for easiness of entree. In add-on, they tell what drives are suited for them ; all their lavatories have entree for invitees with disablements ; they tell where the handicapped lavatory is and they offering several options for invitees with disablements. This exceeds the clients outlooks as the client demands have been met without the client bespeaking any aid or holding to inquire as the proactive thought of the staff have already acted on the clients demands before they have needed to inquire plus they truly concern about the security and safety of their invitees.

Brittle Stars - Ophiuroidea - The Animal Encyclopedia

Brittle Stars - Ophiuroidea - The Animal Encyclopedia Brittle stars (Ophiuroidea) are a group of echinoderms that resemble starfish. There are about 1500 species of brittle stars alive today and most species inhabit marine habitats with depths greater than 1500 feet. There are a few species of shallow water brittle stars. These species live in the sand or mud just below the low tide mark. They often live amongst coral and sponges as well. Brittle stars inhabit all the worlds oceans and live in a variety of climate regions including tropical, temperate and polar waters. Brittle stars are subdivided into two basic groups, the brittle stars (Ophiurida) and the basket stars (Euryalida). Brittle stars have a star shaped body. Like many echinoderms, they exhibit pentaradial symmetry, a 5-sided radial symetry. Brittle stars have five arms that join together at a central body disk. The arms are clearly delineated from the central body disk, and in this way brittle stars can be distinguished from starfish (starfish arms blend with the central body disk such that it is not easy to delineate where the arm ends and the central body disk begins). Brittle stars move using a water vascular system and tube feet. Their arms can move side to side but not up and down (if they are bent up or down they break, hence the name brittle star). Their arms are extremely flexible from side to side and enable them to move through the water and along substrate surfaces. When they move, they do so in a straight line, with one arm serving as the forward directing point and other arms pushing the body along that path. Brittle stars and basket stars both have long flexible arms. These arms are supported by calcium carbonate plates (also known as vertebral ossicles). The ossicles are encased in soft tissue and jointed plates that run the length of the arm. Brittle stars have a nervous system that consists of a nerve ring and that encircles their central body disk. Nerves run down each arm. Brittle stars, like all echinoderms, lack a brain. The have no eyes and their only developed senses are chemosensory (they can detect chemicals in the water) and touch. Brittle stars undergo respiration using bursae, sacks that enable gas exchange as well as excretion. These sacs are located on the bottom of the central body disk. Cilia within the sacs direct water flow so that oxygen can be absorbed from the water and waste flushed from the body. Brittle stars have a mouth that has five jaw-like structures around it. The mouth opening is also used to expel waste. An esophagus and stomach connect to the mouth opening. Brittle stars feed on organic material on the sea floor (they are primarily detritivores or scavengers although some species occasionally feed on small invertebrate prey). Basket stars feed on plankton and bacteria they catch by suspension feeding. Most species of brittle stars have separate sexes. A few species are either hermaphroditic or protandric. In many species, larvae develop inside the body of the parent. When an arm is lost, brittle stars often regenerate the lost limb. If a predator catches a brittle star by its arm, it loses the arm as a means of escape. Brittle stars diverged from other echinoderms about 500 million years ago, during the Early Ordovician. Brittle stars are most closely related to sea urchins and sea cucumbers. Details about the evolutionary relationship of brittle star to other echinoderms are not clear. Brittle stars reach sexual maturity at about 2 years of age and become full grown by 3 or 4 years of age. Their life span is generally about 5 years. Classification: Animals Invertebrates Echinoderms Brittle Stars

A Practitioner's Handbook Speech or Presentation

A Practitioner's Handbook - Speech or Presentation Example Hope this exercise was fun and fruitful. Now we shall engage in a discussion of the Woodcock Reading Mastery Test which, apart from the Word Attack exercise conducted, examines various other aspects of an individual’s reading ability.I shall begin my speech by explaining to you what The Woodcock Reading Mastery Test actually is. The Woodcock Reading Mastery Test is a â€Å"norm-referenced† series of assessments that enables assessors to determine the reading achievements and abilities of individuals (Rathvon, 2004). The test is administered on an individual basis and is diagnostic in nature. Basically, the Woodcock Reading Mastery Test measures the â€Å"reading readiness† of individuals. It primarily targets individuals who have difficulty in reading. The purpose of this test goes beyond the general aim of identifying reading abilities of the candidate as it highlights the individuals’ strengths and weaknesses in particular areas of reading so that target ed action may be taken. It allows specific strategies to be devised for students who have special needs in reading. Particular attention is devoted to ELL learners whose reading abilities are determined by this test. Not only does this test allow for an evaluation of the candidate but also the institution or school’s reading programs.   The history of the Woodcock Reading Mastery Test can be traced back to 1973 when Dr. Richard Woodcock laid the first foundations of the Woodcock Reading Mastery Test   (Rathvon, 2004).... is a â€Å"norm-referenced† series of assessments that enables assessors to determine the reading achievements and abilities of individuals (Rathvon, 2004). The test is administered on an individual basis and is diagnostic in nature. Basically, the Woodcock Reading Mastery Test measures the â€Å"reading readiness† of individuals. It primarily targets individuals who have difficulty in reading. The purpose of this test goes beyond the general aim of identifying reading abilities of the candidate as it highlights the individuals’ strengths and weaknesses in particular areas of reading so that targeted action may be taken. It allows specific strategies to be devised for students who have special needs in reading. Particular attention is devoted to ELL learners whose reading abilities are determined by this test. Not only does this test allow for an evaluation of the candidate but also the institution or school’s reading programs. The history of the Woodcock Reading Mastery Test can be traced back to 1973 when Dr. Richard Woodcock laid the first foundations of the Woodcock Reading Mastery Test (Rathvon, 2004). This test could be taken by children from kindergarten through the twelfth grade which was a rather broad target segment for this assessment (Rathvon, 2004). This test was best suited for ESL candidates. Furthermore, the test involved short intervals and comprised of 5 subtests including the Word Attack, Word ID, Letter ID Passage Comprehension and Word Comprehension. This test was later revised in 1998 whereby Forms G and H were introduced which were not parallel in nature (Rathvon, 2004). These two forms allowed the assessor to test and re-test as they were non-overlapping in nature. Therefore, as you may think, this assessment was highly thorough in nature.

National Math Curriculum Case Study Example | Topics and Well Written Essays - 1000 words

National Math Curriculum - Case Study Example The key concepts of applications of mathematics enable the students of this college to gain a critical understanding about mathematical ideas that shape our world. The revised mathematics programme of study for key stage 3 includes the level 1 functional skills standard in mathematics. There are structural similarities with the level 1 functional skills. For the algebra lessons, there are four specific examples outlined. The first one is to generate and describe simple integer sequences. The second one is to generate terms of a simple sequence based on a given rule. The third one is to generate sequences from practical contexts and explain the general term in specific simple cases. The fourth one is to express simple functions in words and afterwards express it using symbols and in mappings. For the lessons in shape and space, there are seven specific examples. The first one is to utilize letter symbols to represent unknown numbers and variables. The second one is to recognise and use multiples, factors or divisors, common factor, highest common factor, lowest common multiple and primes. The third one is to find the prime factor decomposition of a number. ... For the lessons on probability, there are three examples. First, one must generate the point estimate of a normal distribution. The second example is finding the confidence interval of normal distributions. The third one is to assess the strength of association between two variables using chi-square and phi. The major functional skills in algebra, shape and space and probability lessons are applied to the teaching and learning methods of St. Thomas a Becket Catholic College. This type of holistic learning needs to contribute to the development of the key processes. The skills developed in key stage 3 pertain to the key processes of representing, analysing, interpreting, evaluating, communicating and reflecting. The range and content set out in the programme of study is comprehensive. The key stage 3 programme of study forms the foundation for pupils to apply their mathematics to actual situations in the real world in key stage 4.This curriculum helps them to be responsible citizens. It contributes to help them adopt mathematical skills for financial capability which will prepare them to live responsible and satisfying lives. The curriculum puts primordial emphasis on analysing and justifying conclusions in mathematical situations which allows them to acquire critical and analytical appr oaches to real-life situations. This curriculum helps students to be successful learners. The mathematics programme of study assists students with inquisitive minds to learn how to think for themselves. It specifically provides ample opportunities for pupils to tackle open-ended problems. The pupils are work with mathematical errors and misconceptions, which helps them to understand how they learn, as well as to learn from their

The High Cost of Discount Culture Assignment Example | Topics and Well Written Essays - 250 words

The High Cost of Discount Culture - Assignment Example Since buying it was the only expense incurred, watching television became the preferred leisure activity for almost half of the population. Executives at the television broadcasters were more concerned with advertisers than the viewers because advertisers brought in revenue. The biggest revenue generator was the cigarette industry (Thompson & Joseph 19). The advertisers influenced entertainment with the potential to attract most viewers. With free home entertainment, the movie industry saw a diminishing number of audiences. With endless soap operas, comedies and advertisements, television discouraged the reading culture and shortened attention spans while promoting violence (Thompson & Joseph 19). People all over the country shared a common thing because of the television.  In conclusion, television became the monarchy of entertainment. It bore an appeal to the majority middle class who had conventional tastes. Television offered entertainment they could identify with, thus influen cing a cultural bond among them (Shell 9). Those who watched common television programmes adopted a lifestyle from them.